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I re-designed the Sleep.com App Guidelines for internal teams and created the App Store Visuals.

I designed and animated daily Social Media posts for clients Huawei 5G and Panasonic during a 7-week contract, working for RacePoint Global.

Concepted Trade Show Booth Creative and gamification ideas with writer Ben Englander for R&R Partners.

1- We Do More All-Around: Speaks to the fact that EPIC is reliable and known in the industry world-wide

2- EPIC Raising the Bar: A visual play on their namesake while also stating how their service is exemplary in the industry.

3- Fueling the Future: The creative was a modernization of their established brand and the chosen concept by the client.

Created a new trifold brochure for HOF’s summer 2022 line.

This was a project I worked on with the Principal and PTA President of Westchase Elementary. They wanted a fun and refreshed Wizard to use as their school mascot.

Objective: To create an Oral Care Kit for patients taking Afinitor. The kit included: an instructional brochure, toothpaste, tooth brush, mouthwash and a toiletry bag.

Client: Novartis

Role: Designer

Objective: To create a Mechanism of Action analogy video for Health Care Providers to share with their patients. This video needed to explain how Afinitor® (Novartis- our client), worked best when taken along with drug Exemestane (not our client).

I concepted dozens of ideas for this video with the creative pharma team at Hill Holliday. We are very proud of the result.

Client: Novartis

Role: Art Director

Objective: To create a logo for Transplant Patient Support. The logo needed to live on its own microsite and be apart of the brand site.

Client: Novartis

Role: Designer

Objective: To create an interactive holiday greeting (email) for our Health Care clients, that allows them pick a charity for Hill to donate to on their behalf.

Client: Hill Holliday

Role: Designer

Objective: To create print materials for patients to go along with launch of new video featuring Kareem Abdul Jabbar and web site: whatsmybestshot.com.

Client: Novartis

Role: Designer

Objective: Design a box and additional printed pieces for the GlowPack program. 

Client: Novartis

Role: Designer

This is a freelance client Billaway Global Partners- based out of Boston, MA. I designed Ads, Proposals, Charts, PPTs, Logos & Applications from the ground up.

Objective: To come up with a campaign that promotes adherence to brand medication.

Client: Novartis

Role: Designer

Objective: To create engaging illustrations to accompany inspiring lines for daily Facebook posts. We would do these in batches of 30 so the client would be set for the month. 

Client: Novartis

Role: Designer

The following pages show my pre-pharma professional work for:

Orient-Express N. America

Burlington Coat Factory

Michael Graves Design Group

R&R Partners (Las vegas)

Objective: To create a new menu for the 21 Club (OEH N. America) that the Head Chef could easily update on his own weekly. We printed the shells in bulk and I formatted a WORD doc for the Chef to update and print in-house as needed. No fancy fonts, all PC WORD fonts and clean simple design. 

My husband and I were in NYC and got to order off of these- a career highlight!

Client: 21 Club Restaurant 

Role: Designer

Objective: To create Brand Books for each OEH N. American property (4), that promotes cohesion (OEH) and brand recognition (OEH) for every piece of print and digital collateral produced.

This included updating a logo, creating a new color palette, new fonts along with setting photography and copy-writing standards.

This hotel had older property photography and only a few new photos to work with. Making all the photos look like they belonged together was a challenge.

Additionally, at the time, this hotel was using a very dated logo for all of their branded collateral. This book showed them how to use an updated logo (no red, white and blue gradient) for any use.

Creating these brand books was a dream job for me as a designer. 

Client: Orient-Express N. America

Role: Designer

Objective: To create Brand Books for each OEH N. American property (4), that promotes cohesion (OEH) and brand recognition (OEH) for every piece of print and digital collateral produced.

This included updating a logo, creating a new color palette, new fonts along with setting photography and copy-writing standards.

This hotel had newly updated "branded" photography. 

Creating these brand books was a dream job for me as a designer. 

Client: Orient-Express N. America

Role: Designer

I was lucky enough to freelance here for 3 months at the corporate headquarters (NJ), after the 2008 market crash. I worked on illustrating gift cards, a back-to-school campaign (print) and sweepstakes (digital) alongside a talented in-house creative department.

Client: Burlington Coat Factory

Role: Designer

I took a job with Michael Graves and found myself working alongside architects and textile designers on huge development projects all over the world. This job was unlike anything I had ever done before or since.

Objective 1, Sentosa World Resorts:
I was tasked with creating orchid imagery to go inside the Festive Hotel guest rooms along with other artwork throughout the hotels and function space.

Sentosa World Resorts is a huge complex in Singapore that had multiple hotels, casino, convention center and waterparks. Michael Graves was designing everything- the carpet, the furniture, the light fixtures- even the silverware.

Objective 2, St. Regis Cairo: 
Here, a co-worker and I were tasked with creating all the exterior/interior way-finding signage along with the parking garage signage with a partner firm HKS. 

We gave presentations to Qatari Diar in the NY office and advised on the material and placement of all signage. I had arabic installed on my computer, everything had to be bi-lingual (english & arabic) This hotel still has yet to open (2018), wonder what they went with. 

Objective 3, Drive Medical: 
Michael Graves was in a motorized wheelchair after a medical mis-hap and wanted to create a product line of affordable, durable medical goods for the masses in collaboration with DRIVE medical. I worked on packaging for this line that they were hoping to sell in Walgreens.

Client: Sentosa World Resorts, Qatari Diar Real Estate Investments, Drive Medical Goods

Role: Designer

Objective: To create a yearly photo book promoting the LVCVA and their entertainment history that accompanied a Thanksgiving card from the LVCVA. 

These few have stood the test of design time. These come from my time at R&R Partners, my first real design job after college. Here I worked with some of the best creatives in the industry and made life-long friends.

My friends are so lucky!